James C. Curtis, Andrew Jackson and the Search for Vindication Essay

James C. Curtis, Andrew Jackson and the Search for Vindication - Essay Example Throughout the start of the book, Curtis widely relates Andrew’s early encounters with his prospective motivations both in political and personal thoughts. Andrew Jackson personally participated in important national and international events within the period between, 1767 and 1845. For one, it is within this period that Andrew Jackson was the seventh president of the U.S. serving between 1829 and 1837. During this period, he remained a polarizing figure and controlled the Second Party System. As a president, he demolished the national bank and repositioned most Indian tribes to the west of river Mississippi. Before this, Jackson had served as a politician and an army general who was able to defeat the Indians during the 1814 battle of Horseshoe Bend. Similarly, Andrew defeated the British forces during the 1815 battle of New Orleans. It is during this period that Jackson became a rich slaveholder and appealed to the United States’ common people. He is also known for po litically fighting against what he referred to as closed and undemocratic aristocracy, hence, the era of Jacksonian democracy. Another event that marks this period in Jackson’s life is the Nullification crisis. This crisis was characterized by the tariff issue that evidently established one of the most important elements of Jackson’s term as a president. ... Andrew Jackson was extraordinarily successful in national politics as he played a major role in it. For instance, the Americans viewed Jackson as the embodiment of success as he was a man who could overcome inseparable opposition through determination. Hence, he was referred to as the Man of Iron Will .One of his remarkable characteristics as president was his well-known inflexibility of purpose. Andrew Jackson has remained extraordinary, as he was able to close the second Bank of the United States. He did this in order to avoid the destruction that would befall the bank due to corruption. Another noticeable success of Jackson was his famous duel with Charles Dickson, as suggested by O'Brien (89). In the duel, he was able to use his wisdom and ended the life of Dickson. Hence, his behavior in the duel gave an example of animal courage and demonstrated his ability to conquer battles. Jackson also alleged in rights of the states. He asserted that there were firm limits in the constitut ion in as far as federal government authority was concerned. As a result, he supported the state of Georgia in its jurisdictional disagreement with the federal government concerning the Cherokees. Moreover, Jackson strived to advance the common person interest against his almost equally corrupt opponents. Andrew Jackson also had outspoken commitment to particular principles that led him to shaping his party. He was also consciously and honestly dedicated to working people whether in agriculture or industry and to the America’s democratization. As a result, he insisted to limited public economy and government apart from where the President’s power was required to defend the interest of the

Promotional Campaign of Pepsi Max Essay Example | Topics and Well Written Essays - 2000 words - 1

Promotional Campaign of Pepsi Max - Essay Example This paper illustrates that PepsiCo seeks out new ways to create the strong brand image and gain the maximum possible market share by increasing their customer base. PepsiCo invests a large amount of capital in promotional and marketing communicational activities, to strengthen its brand equity, thereby creating a top of the mind brand recall among the customers. The company has adopted several unconventional promotional mediums to create an effective marketing communication that has allowed the company to create a strong awareness among the customers. The company has decided to step out of the traditional medium of communication and decided to try the internet as the primary communicational platform. The unbelievable campaign has highlighted the message of â€Å"no sugar, maximum taste† of the product Pepsi Max. This campaign is targeted at the customers who are quite conscious about their health and calorie intake. BBC has mentioned that the UK population is becoming increas ingly concerned about their health and rise in obesity. This concern has been addressed by the company and in response, the Pepsi has mentioned that the new product is capable of delivering the same great taste without compromising on the taste of the product. PepsiCo has broken the conventional belief that in order to reduce the sugar content, the taste has to be compromised. The central idea of this campaign is to target the young health-conscious customers and attracting their attention by employing certain innovative promotional activities. The promotional activities of a company are to create awareness among the customers and to strength its brand image so that the customers can have a top of the mind brand recall of that particular brand or product.   The primary objective of a promotional campaign or a marketing communication is to influence the purchase decision of the customers. Every brand prefers to attract customers to them and would want them to choose their products over that of the rival companies. This result makes it imperative for the firms to seek out for new ways to draw the attention of the target customers and influence them to buy a particular product.